Lebanon's area is rated 170th in the world (CIA, 2014). It is smaller than how big is Connecticut, one of the tiniest states in in America. Furthermore, Lebanon is one of the several democratic nations in the Heart East region. Regarding their economy, Lebanon is just a free industry economy and has a lengthy convention of laissez-faire economics. Along with their coastal place on the Western Mediterranean coast, Lebanon is considered while the central 'window' of the Heart East to Europe, North Africa, and the rest of the world. Because of this, its economy has experienced some really affluent occasions and was also after called the 'Paris' of the Heart East ahead of the nation's 15 year-long soft civil conflict which ended in 1990.

Also, though Lebanon is little, it is also one of the most varied countries in the world. Christians, Muslims, Druze, and different community sects are spread all around the small nation and even Lebanon's political program is founded on sectarian energy sharing.

But, this variety had played a crucial role in the nation's problems. This selection was a necessary issue of the country's sectarian civil war and currently plays an important position in its political paralysis, while different facets (mainly foreign) are the culprit as well. There is currently number working President and the country's rival political events hold bickering and blocking rather than facilitating the country's development.

Furthermore, Lebanon's distance to Israel has made it a international policy/proxy arena for international nations, each applying Lebanon for its selfish ends.The unhappy political realities of the united states have considerably hurt the country's economy. Also, since Lebanon is really a service-based economy, this particular segment has taken the greatest hit.

Tourism represents a substantial position in the nation's economy. Based on the Lebanese Ministry of Economy Deal (MOET), "Tourism has for ages been one of Lebanon's primary economic sectors" (a course in miracles books  Research Unit, 2010).Furthermore, The World Vacation Tourism Council projected that the vacation tourism market in Lebanon contributed over $4 billion pounds in 2013 (World Travel Tourism Council, 2014).

The travel tourism field made up about hundreds of the economy in 2012 but that reveal dropped to 9% in 2013 (ibid, p. 14). This is due to the political situation in the country as well as some other factors. Moreover, how many tourist arrivals in the united states held decreasing from 2011 to 2013.

Since the tourism market has been significantly floundering in recent decades, the space for problem becomes very small for corporations in this industry. The political financial circumstances are contracting tourist-related (TR) companies in Lebanon. Which means these organizations are pushed to accomplish more to replace with raising losses (or decreasing profits) and with fewer resources. There is no showing when the political economic situation in Lebanon can increase particularly because the civil war in neighboring Syria shows number signals of abating.

There are lots of ways that Lebanese TR organizations can modify during today such as for example applying downsizing policies and cutting right back on advertising marketing budgets. When economic recessions and hard situations affect corporations, the very first points to obtain removed are usually marketing budgets. But particularly because TR firms need to do more advertising to replace with missing corporations, this might not be a good idea.

One treatment for this dilemma is to make the most of Social Media Marketing strategies simply because they price small to number sources, ideal for the existing financial condition in Lebanon. Social media marketing advertising enables TR businesses to over come obstacles of limited costs and diminished business. Problem Statement During recent decades, the positive effect of social media marketing on business has been very high (Kaplan et al., 2010; Stelzner, 2010; Treem Leonardi, 2012, p. 143; Baker Natural, 2014).

Moreover, Facebook and Twitter supporters of a specific company are much more likely to recommend and get from these manufacturers than non-fans (Cruz Mendelsohn, 2011). But, we don't need to make sure of social media's impact on business through study studies. For social networking customers, which include over 30% of the planet, this truth is known. More and more corporations are placing Social Media advertising tools into their advertising techniques and, in some cases, have actually become an integral part of their overall business strategy.

Naturally, one would assume that Lebanese firms could easily undertake Cultural Media Marketing as an integral role in their over all advertising strategies but this is simply not the case. In regards to the Middle East and specially Lebanon, the region is far behind the West in social media marketing usage. Not only that, when it comes to companies mixed up in tourism industry, there's much room for growth. Little investment in engineering is maintaining tourist organizations far from maximizing marketing possibilities given by social media.The Lebanese tourism industry is not using social media marketing marketing techniques even although benefits to do so can be apparent. This gifts a great issue particularly because the economy is going through a very rough time.