In your marketing analysis, you will have identified customer segments that you want to target with your products or services. Now you will need to identify which segments to target based on your objectives and the resources that your business has.This is one of the most difficult parts of your digital marketing plan and it's important that you pick only the segments that will be profitable. So you should avoid targeting all segments because that will likely dilute your efforts and exhaust your budget for little in return.

Mike Ncube is a Digital Marketing Consultant and Marketing Author and his latest book is "The DIY Guide to Online Marketing Success". He blogs regularly about the latest digital marketing trends and he has published books, case studies whitepapers that will help you with your campaigns.Control is about identifying contingencies and deciding what to do when things go wrong, as they usually do. So you need to regularly check and review progress and ensure that you are on the path to achieving your objectives Seo.

So you are a fresher and looking for marketing jobs? Here is a good piece of news for you! As per the India Skills Report 2014, there would be an increase of 18-23 percent of fresher hiring in sectors across. Companies are readily seeking fresh graduates to bolster productivity and growth. Also, the India Skills report is the joint effort of teams from Wheebox, PeopleStrong, HR Services, LinkedIn and Confederation of Indian Industry.Let us now take a closer look as why a marketing aspirant needs to be familiar with the world of digital marketing.

As per the survey of industry body, Associated Chambers of commerce and Industry of India (ASSOCHAM), only 10 percent MBA's in India are employable in reality. The prime reasons behind such a situation are the gap between industry specific skills and education. These days, marketing employers are not interested in candidate's internships or grades; all they want is industry specific skills.Today, the marketing landscape has changed drastically. If we talk about the present scenario, digital marketing is the booming industry that is expected to create 1.5 lakh jobs in the next five years. There is a huge demand of digital marketers.