Frozen Pizza Market Overview:

In addition, the global frozen pizza market is expected to boost at a CAGR of 5.62%, with a value of USD 18,424.4 million over the estimated forecasting year of 2022-2028.

The fast-paced lifestyle of individuals has forced them to seek convenient solutions. Growth in demand for convenience food has led to the foundation for the frozen pizza market. However, consumers want healthier frozen pizzas that have authentic food attributes. Frozen pizzas are today perceived as premium food products. The different types include regular thin crust, extra thin crust, deep-dish, and others, such as classic or thick crust, stuffed crust, and rise crust. Health consciousness among the consumers has led to the popularity of gluten-free frozen pizza supplementing the market growth. Other factors such as increased disposable income, rise in the standard of living, and rapid increase in the number of large retail chains further fuel the market growth. 

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Gluten is a protein generally found in wheat, barley, and some other food products. The crust of the frozen pizza is made using grains that contain gluten. Around 1% of the population is diagnosed with celiac disease, a disorder of the small intestine that results in the inability to process the gluten present in foods. An increase in the number of people with celiac disease and increasing health consciousness, in general, have raised the demand for gluten-free frozen pizza around the world. Manufacturers have started focusing on gluten-free organic and natural ingredients in frozen pizza.

Market Segmentation:

According to the latest frozen pizza market analysis report, the global market has been segmented into five sections such as crust type, category, size, distribution channel, and regional sectors. The market is divided into four sections with the crust type: thin crust, pan, stuffed crust, and others. The market is divided into two categories, gluten-free and conventional, with the category sections. The global market is divided into three categories: regular, medium, and large by size pat. With the distribution channel, the market has been classified into store-based and non-store-based. On a regional basis, the global frozen pizza market is further divided into five sections: Asia-Pacific, Europe, North America, South America, and Middle East Africa.  

Regional Analysis:

Europe has the largest frozen pizza market across the world. The customer attitude toward frozen food has transformed significantly in Europe, driven by improved living standards and an increasing need for convenience. The consumption level for frozen foods remains high across Europe, although the growth was rather limited in certain parts of the region. This can be attributed to the intense competition the sector faces from chilled prepared foods, which are increasingly perceived as foods that offer superior taste and quality compared to their frozen equivalents. Recent evidence suggests that most manufacturers have been successful, as the frozen food market is back on the growth trajectory in countries like the United Kingdom, France, and Germany.

Convenience food is prepared food that requires minimum or no further preparation to be consumed. This category includes canned food, packaged food or meals, frozen food, preserved food, and instant products. With technological innovations in the food industry, convenience food has expanded from chilled, frozen, portion-controlled, microwave-able, shelf-stable, prepared-mixes, and others. Frozen food holds a huge share in this segment. As more women enter the workforce and lifestyles change, the global demand for frozen meals and ingredients is growing. The growth of convenience retail in emerging economies is widening access to frozen food products. This is a significant driver for the frozen category. Frozen ready meals are a big seller; alluring people with hectic lifestyles, people trying to lose weight, and people who live alone and do not want to prepare a full meal contributed to the market's growth.

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Industrial News:

The frozen pizza market is highly competitive and comprises regional and international competitors. The market is dominated by players like Unilever, Nestle SA, General Mills, Nomad Foods Ltd, Tyson Foods Inc., and Conagra Brands Inc.