Market Analysis
Market Research Future (MRFR) predicts the global holographic display market to grow at a 19% CAGR from 2018 to 2023 (forecast period).
A holographic display utilizes coherent light that is generated by the laser to create a three-dimensional (3D) image in space. A split laser illuminates both the subject and the recording photographic plate as a reference beam while recording a hologram. A hologram is the recording of a holographic image on a medium, while a holographic display is a seemingly freestanding 3D image created by a holographic display.
Multiple aspects of product marketing and purchase can be combined in bidirectional holograms that capture people's attention while also selling a product in real-time. In comparison to traditional kiosks and vending machines, holographically projected interactive stalls and vending machines can project images several times, allowing the largest number of consumers to be readily accessible. Furthermore, due to their small size, they take up far less space than standard electronic machines.
Over the forecast period, technological improvements and the proliferation of smartphones are likely to provide significant growth potential for the global market. New technological advances and display enhancements are also predicted to help the growth of the holographic display market. A light modulator, digital micrometer, monitor, scanner, and lenses are all components of a holographic display.
Semi-transparent or electro-holographic displays, touchable displays, laser displays, and piston-based displays are among the holographic display technologies on the market. Touchable holographic displays make it possible to really feel and interact with holograms. Bristol University's department of computer science built a touchable holographic display in December 2014 to see and feel 3-D shapes composed of air by focussing air disturbances and ultrasound. This technology is being used to analyze CT scans and feel tumors via haptic feedback, broadening the spectrum of holographic display applications in medical imaging.
Pricing may appear to be too expensive to customers in developing countries, inhibiting industry expansion. Furthermore, in poorer economies, holographic displays have yet to be commercialized.
COVID-19 Impact on the Global Holographic Display Market
The COVID-19 pandemic has had a significant impact on the display industry, causing manufacturing activities to be temporarily halted across major industrial hubs, interrupting the supply chain.
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Market Segmentation
The global holographic display industry has been segmented on the basis of technology, product type, application, and end-users.
On the basis of the technology, the global holographic display market has been segmented into semi-transparent, touchable, laser, and piston.
Based on product type, the global holographic display market has been segmented into the camera, kiosks, digital signage, medical imaging equipment, smart TVs, and others.
Based on application, the global holographic display market has been segmented into 3D image projection, image replication, scanning detecting of scattered light, image storage, real-time non-destructive testing.
Based on end-users, the global holographic display market has been segmented into healthcare, manufacturing, media and entertainment, defense and aerospace, educational sector, automobile, and many more.
Summary
The global holographic display market is anticipated to grow at a 19% CAGR from 2018 to 2023 (forecast period). Over the forecast period, technological improvements and the proliferation of smartphones are likely to provide significant growth potential to the global market. New technological advances and improvements in the field of the display are also predicted to contribute to the growth of the holographic display market. A holographic display is made up of numerous components such as a light modulator, digital micrometer, monitor, scanner, and lenses.
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Regional Analysis
Regionally, the global holographic display market has been segmented into North America, Europe, Asia Pacific, and the rest of the world.
North America leads the global holographic display market due to the presence of numerous players in the region. The Asia Pacific holographic display market is predicted to grow rapidly due to the region's expanding consumer electronics industry. The presence of growing countries such as India and China in the region is the reason for APAC's rapid expansion.
Key Players
Some of the key players in the global holographic display market are AV Concepts (U.S.), Provision Holdings Inc. (U.S.), Eon Reality Inc. (U.S.), Konica Minolta Inc. (Japan), Musion Das Hologram Ltd. (U.K.), Qualcomm (U.S.), Zebra Imaging (U.S.), Realview Imaging Ltd. (Israel), Holoxica (U.S.), and ViewSonic Corp. (U.S.), among others.
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