Fortified Juices Market Analysis:

The global fortified juice market is expected to reach USD 2.92 billion by 2030, from USD 1.68 billion in 2018, at a CAGR of 7.10% during the forecast period, in accordance to the latest Market Research Future (MRFR) report. Fortified juices, simply put, are juices that are enriched with prebiotics, probiotics, minerals, vitamins, and other ingredients for enhancing the nutritive value of the juice or rendering a functional property. These juices are rich in micronutrients such as vitamins and essential trace elements. Fortification is used for increasing the micronutrient content of juices or replacing nutrients that are lost in juice processing, thus playing a crucial role to prevent dietary deficiencies.

Fortified Juices Market are available in the market in different types and under different labels. The most common are prepared from vegetables, fruits, or a combination of both. Fortified juices especially bottle gourd, bitter gourd, gooseberry, aloe-vera, exotic fruits, and others are extensively consumed by a good number of consumers owing to the fact that these help in enhancing metabolism, solving gastric issues, and above all strengthening the immune system.

Various factors are propelling the fortified juices market growth. These factors, in accordance with the MRFR report, include growing demand for functional beverages, increasing awareness about the various health benefits of consuming fortified juices, and a growing number of health-conscious people in developed economies.

On the contrary, region-specific accessibility of raw materials and fluctuating prices of raw materials are factors that may hamper the fortified juices market growth over the forecast period.

Market Segmentation:

The MRFR report provides a complete segmental analysis of the fortified juices market report on the basis of distribution channel, fortifying ingredient, and type.

Based on type, the fortified juices market is segmented into blended/mixed juices, vegetable juices, and fruit juices. Of these, the fruit juices segment will have the largest share in the market over the forecast period. This is on account to its wide use in the beverage industry for preparing functional beverages.

Based on fortified ingredients, the fortified juices market is segmented into probiotics, minerals, vitamins, and others. Of these, the probiotics segment will dominate the market over the forecast period. This is owing to its burgeoning demand in the beverage industry and growing demand for gut health drinks.

Based on distribution channel, the fortified juices market is segmented into non-store based and store-based. The store-based segment is again segmented into convenience stores, supermarkets and hypermarkets, and others. Of these, the store-based segment will lead the market over the forecast period owing to its one-stop shopping experience.

Regional Analysis:

By region, the fortified juices market report covers the latest trends and growth opportunities across North America, Asia Pacific (APAC), Europe, and the Rest of the World (RoW). Of these, North America will lead the market over the forecast period. This is owing to the growing demand for natural juices and the increasing awareness about the health benefits of drinking fortified juices.

The fortified juices market in Europe is predicted to have the second-largest share in the market over the forecast period. This is owing to the growing awareness about the benefits of drinking fortified juices. Moreover, the trend of consuming healthy product is also boosting the market growth.

The fortified juices market in the APAC region is predicted to grow at the fastest pace over the forecast period. This is owing to the increasing awareness about functional properties of fortified juices and growing demand for functional beverages in Japan and China.

Key Players:

The worldwide Key Fortified Juices Market Players report include Welch Foods Inc. (US), MARIGOLD (Singapore), The Coca-Cola Company (US), Doehler Group (Germany), Diana Naturals (France), SunOpta, Inc. (Canada), Sudzucker AG (Germany), Evolution Fresh (US), Hain Celestial (US), and PepsiCo Inc. (US). Key players have incorporated several strategies to create a niche in the market, such as partnerships, collaborations, product innovations, and others.

August 2019: ZBiotics, a start-up based in San Francisco has launched the world’s first-ever GMO probiotic to prevent hangovers. This product is not regulated as a drug but as food.

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