mFilterIt is a new-age company that caters to protecting digital integrity across platforms and helps media verification thereby helping brands, agencies, and publishers to activate and optimize digital media campaigns. It not only protects ad campaigns from ad fraud and reduces the wastage of ad spend but also monitors ads to avoid placement beside brand-unsafe content and maintains brand integrity. It safeguards from brand infringement and provides AI/ML powered real-time assistance for creative and content consistency across the digital landscape. In the e-commerce ecosystem, it helps brands build business intelligence across platforms and geographies.