We’ve all been there. You are wandering around a neighborhood in a new city when something suddenly grabs you by the senses. It could be the intoxicating smell coming from a cafe or restaurant or an arresting piece of visual art that you just can’t look away from. Or maybe it’s both at the same time. Smart, civic-minded planners and business owners know the real reason why they might invest in a mural for restaurant establishments: food and art are symbiotic and combined can be a huge draw for economy-boosting tourism.
Food tourism is essential to many cities in the 21st century. Whatever local delicacy draws the hungry masses to your town, they aren’t just looking for the best tasting food, they’re looking for a whole experience. What better way to give people an experience of what your neighborhood is all about than combining art and food? Restaurant wall murals are a great way to give people an experience they won’t forget.
Combining great food and great art to set your establishment apart is a no brainer. When you open a restaurant, planning the decor and ambiance is nearly as important as sourcing the ingredients and planning the menu. Whether it is part of the interior or on the exterior, consider a mural for restaurant branding and marketing, as it is a sure way to increase your spot’s profile. These days, more and more people are documenting their trips on social media. When they’re not taking pictures of their food, your customers will be taking photos of the gorgeous mural decorating your walls.
Restaurant wall murals aren’t just an easy way to up your restaurant’s profile online, but they’re also an investment in your neighborhood. Murals brighten up the entire community. Many neighborhood improvement organizations or city departments might even give you a hand in making it. Some organizations might provide you with materials or even cash to help make your project come to life. They can also put you in touch with organizations that can facilitate finding the right artists to capture the vibe of your establishment, or even media outlets who will document the process and get you some much needed free publicity. However, you choose to design and implement your mural, involving the community is a great way to build relationships with past and future customers.
Two of the biggest elements in generating civic pride are art and food. Your restaurant, café, or bar can be part of both. It’s wonderful for your restaurant if you’ve created a signature dish and have a great reputation in your neighborhood. By including art in the experience, you can become a cultural destination for food tourists from around the world.
