Lebanon's place is rated 170th in the world (CIA, 2014). It is smaller than how big is Connecticut, one of many smallest claims in in America. Furthermore, Lebanon is one of the several democratic places in the Center East region. Regarding its economy, Lebanon is a free market economy and includes a very long custom of laissez-faire economics. In addition to its coastal location on the Eastern Mediterranean shore, Lebanon is recognized as since the central 'window' of the Center East to Europe, North Africa, and the remaining portion of the world. Due to this, its economy has been through some very prosperous instances and was also after named the 'Paris' of the Middle East prior to the nation's 15 year-long soft civil war which concluded in 1990.

Also, though Lebanon is tiny, it can be one of the very varied nations in the world. Christians, Muslims, Druze, and different minority sects are spread throughout the little nation and even Lebanon's political system is based on sectarian power sharing.

However, that variety had played a essential position in the nation's problems. This selection was an essential condition of the country's sectarian civil conflict and presently plays an essential role in its political paralysis, even though other facets (mainly foreign) are the culprit as well. There's presently number acting Leader and the country's rival political parties keep bickering and avoiding rather than facilitating the country's development.

Additionally, Lebanon's area to Israel has managed to get a international policy/proxy arena for foreign nations, each applying Lebanon for its selfish ends.The unhappy political facts of the united states have significantly damage the country's economy. Also, since Lebanon is really a service-based economy, this particular sector has taken the largest hit.

Tourism represents a substantial position in the nation's economy. Based on the Lebanese Ministry of Economy Business (MOET), "Tourism has always been certainly one of Lebanon's leading financial sectors" (amazon books a course in miracles  Research System, 2010).Furthermore, The World Travel Tourism Council estimated that the journey tourism industry in Lebanon added over $4 thousand dollars in 2013 (World Travel Tourism Council, 2014).

The journey tourism sector made up about 10% of the economy in 2012 but that reveal slipped to 9% in 2013 (ibid, p. 14). This really is due to the political condition in the united kingdom along with some other factors. Moreover, the number of tourist arrivals in the country held decreasing from 2011 to 2013.

Considering that the tourism industry has been notably floundering in the past few decades, the area for mistake becomes very small for corporations in this industry. The political financial circumstances are blending tourist-related (TR) organizations in Lebanon. Which means these companies are forced to complete more to make up for increasing losses (or decreasing profits) and with less resources. There is number showing once the political financial situation in Lebanon will increase specially considering that the civil war in neighboring Syria shows number signs of abating.

There are lots of ways that Lebanese TR corporations may conform all through these times such as for instance employing downsizing procedures and cutting back on marketing promotion budgets. When economic recessions and difficult instances affect firms, the initial things to have eliminated usually are marketing budgets. But specially because TR organizations need to do more advertising to replace with missing corporations, this may not be an excellent idea.

One solution to this issue is always to make the most of Social Press Advertising strategies given that they price little to number sources, great for the existing economic condition in Lebanon. Social media marketing allows TR companies to overcome limitations of restricted costs and reduced business. Problem Statement During recent decades, the good effectation of social media on company has been very high (Kaplan et al., 2010; Stelzner, 2010; Treem Leonardi, 2012, p. 143; Baker Green, 2014).

Furthermore, Facebook and Facebook fans of a certain manufacturer are significantly prone to suggest and buy from these models than non-fans (Cruz Mendelsohn, 2011). But, we don't require to ensure of cultural media's affect organization through study studies. For social media users, including around 30% of the entire world, that simple truth is known. More and more corporations are putting Cultural Press advertising methods to their advertising techniques and, in some instances, have even become an intrinsic part of these overall company strategy.

Obviously, you might assume that Lebanese firms would quickly adopt Cultural Media Marketing as a vital role within their over all advertising strategies but this is not the case. When it comes to the Heart East and especially Lebanon, the area is much behind the West in social networking usage. Not only this, in regards to corporations involved in the tourism market, there is significantly space for growth. Small expense in technology is keeping tourist organizations from maximizing advertising options written by cultural media.The Lebanese tourism industry is not benefiting from social media marketing marketing ways also although the benefits of doing so might be apparent. This gifts a great issue particularly because the economy is going through a really rough time.