Google My Business has been a boon for millions of businesses, being utilized by many digital marketing companies, SMEs large corporations. It is a tool offered by tech giant Google with which all kinds of organizations can take full control of the information being shown about them on the internet. Having a complete set of GMB information about your business proves to be a boon for your search presence. It even gets you featured in the local-3 pack for eg: when you search for restaurants around you, a list of 3 restaurants along with map locations will appear at the to of the SERPs. All the collective services provided by GMB have been free for all.
Benefits of Google My Business
Keep your information updated:
You or the online marketing company in mumbai you hire can constantly update the information that is displayed about your business on the Internet. Users searching for businesses like you will see you as a better preference if they get more details about you for eg: your website, your location, your working hours, your social media handles and more.
Express what your brand is all about:
GMB also allows you to add certain content that helps you to be more expressive about what your brand is and what it offers to the people. There are various options like adding an introductory paragraph, adding a few frequently answered questions(FAQ) that your target audience would usually wonder about when it comes to choosing a business like yours for their problems. It also shows the reviews shared about your brand by your previous customers which, if positive, raises your brand value and helps to improve your relationship with all the major search engines on the internet. You can take help from one of the best digital marketing agencies in Mumbai to write better content for your business.
Respond to customer grievances:
Having GMB by your side, you can solve the questions, queries, and grievances your customers have relating to your brand. Here are a few examples:
- Some customers might be lost when it comes to searching for your business’s physical location. When they search for your restaurant on Google Maps, Google My Business marks your presence on Google Maps along with other details of your business such as reviews, photos, contact details, etc. This will solve the problem of finding your business’s physical presence.
- There will be customers who will drop reviews for your brand which can contain suggestions, positive testimonials or their grievances with your offerings. You can easily tend to these reviews and if they are negative you can conveniently get in touch with them and solve the issues they have.
GMB has been an absolutely free tool provided and supported by Google. However, a detailed questionnaire has gone out to many GMB users. This survey hints on GMB features that can be released as premium features in the near future. Sean Butcher was the first to get the questionnaire and tweet about it.
Conclusion:
Many of the features that Google has mentioned in the survey either already exist through some other Google or third party service, or are pointless. However, there are a few features that make a huge positive difference to the business. But again these are a few. We feel that all business will have to make an addition in their marketing expenses with the GMB premium subscription. This won’t affect large enterprises, however this new offering will impact SMEs. But we feel that this expense isn’t as fruitful as it seems. However, you can avail the other benefits that Google provides as a search engine. Being one of the SEO company in mumbai, we have harnessed the power of Search Engine Optimization to provide explosive growth and ROI to our clients. Contact Us to talk more about your requirements today!
