Market Scope
Market Research Future (MRFR) believes that the Sports Drink Market can perform significantly and continue to soar at a decent rate between 2020 and 2027 (review period).
Growth Drivers and Impediments
The mounting number of athletes paired with the escalation in the number of sportspersons, especially in emerging nations can be a huge growth booster. Growing consumer preference for physical activities due to focus on maintaining the fitness level coupled with the soaring number of fitness and health clubs will also induce market growth in subsequent years. Manufacturers are constantly working on bolstering their product lines by exploring new tastes and flavors with a higher level of health benefits. New products are increasingly being targeted at various age groups, especially teenagers that strongly influenced by the social media and desire a more fit body.
Millennials are increasingly opting for sustainable and organic beverages and therefore, players are producing sports drinks that contain natural ingredients, like natural sweeteners. This could emerge as a profitable opportunity for the manufacturers to foster the appeal of their products among these consumers.
Latest News
February 2021
Coca-Cola will soon be acquiring a major share in BodyArmor, a premium range of sports drinks. Unlike Coca-Cola's Powerade and Gatorade, BodyArmor is known for being a performance-enhancing sports drink that contains low sodiu, high potassium and coconut water, while also being free of any artificial coloring and sugar.
Segmental Review
The major segments based on which the global market for sports drink has been studied in the report include ingredient, type, end-user, and age.
The ingredients generally infused in sports drinks are flavors preservatives, vitamins, citric acid, carbohydrates, salts electrolytes, and others. Sports drinks containing electrolytes are consumed extensively by consumer who want to maintain their energy levels and accelerate the recovery rate following a workout. These drinks compensate for the loss of salts as well as electrolytes among athletes and regular exercisers. Therefore, the segment should procure the top position in the coming years.
Depending on the sugar content, Sports Drink Market has been considered for isotonic, hypertonic and hypotonic.
Some of the top industry end-users are casual consumers, lifestyle user and athletes. Sports drinks are studied extensively worldwide, and recent studies deem them to be the perfect alternatives to water among athletes. Since athletes perform intensive workouts, their bodies require sports drinks having vitamins and carbohydrates to transfer energy to their sore muscles. Athletes are the leading end-users of sports drinks, given their high requirement for electrolytes, fluids, and carbohydrates, to reduce stomach issues and foster intestinal absorption so that energy moves smoothly to the muscles
