Once you’ve started directing new traffic to your site, the best way to ensure your new influx of users is wasted is by adding CTAs to your web pages. A CTA is a Call-to-Action; this is an important aspect of enticing users to take some sort of action. This action could be something like buying your product or service, signing up for your newsletter, or checking out another web page. Today, we’ll look at how you can create an effective CTA on your website.
Examples of CTAs
Here are a few examples of CTAs to give you an idea of what one might look like on your site. Keep in mind that CTAs can be text, links, or buttons. It’s up to you to customize it to suit your website the best. You can include these in your web pages or content that you post on your site.
# Subscribe to our newsletter to find out more!
# Check out our blog to learn more about this product.
# If you need help, try this service!
These are basic CTAs you often see on blogs and other websites. If you aren’t sure where to start, you can always look into digital marketing services that can create CTAs on your website that align with your product and business goals.
How to create the perfect CTA
Use command words at the beginning of your CTA
If your site offers products or services, starting your CTAs with words like “buy,” “download,” or “shop” are a great way to get users to check out your products and possibly purchase them. If you’re trying to get users to sign up for your newsletter, you’ll want to use “subscribe” at the beginning of your CTA.
Offer something valuable in return for taking action
You’ll want to ensure that there is a valuable return for taking action and moving forward with your CTA. For example, if you’re trying to get more people to sign up for your newsletter, you can offer discounts or other virtual items. Another example is if you’re offering a service, you could use a CTA that offers a free consultation or call.
Use enthusiastic or positive words to entice users
You don’t want a CTA that is drab and boring. You want your users to feel excited and intrigued so that they move forward and take action. You can do this by creating CTAs like:
# Buy your dream product today!
# Get 50% off when you…!
# Subscribe and get a free ebook with these trade secrets!
