In 2022, we can expect ultra-long hair, buns, turbans and braids and other fashionable hairstyles to finish off the face, as well as over-groomed hair and many '90s-style hairstyles." "In many ways, 2020 is my year of numbers. It's the first digital year where there are no limits because my lifestyle is so connected to the Internet. We exchange ideas through social media. It's a year when many beauty companies release their own trend reports to reflect what we think about fashion and trends."
"It's a promising time to see what will happen in 2022. We also saw many other trends such as.
-Increasing use of skin care products with natural ingredients.
-Sunscreens, before or after makeup.
-the use of beauty products in the home
-emphasis on functional skincare ingredients
-a greater focus on anti-aging, repair and moisturization
-more talk about innovation in beauty product features and formulations.
-Faster growth."
After we examined the key product trends in the beauty industry for the second half of 2020 and the first half of 2021, we came up with the following predictions.
- "Extra-long" hair: Over the past two years, this trend has been widely accepted as one of the fastest growing factors in the beauty industry.
-Cosmetic innovation: Over the past three years, cosmetic products have undergone significant change and innovation to adapt to a changing and rapidly evolving market.
-Longer hair": In the past three years, there has been a high expectation of longer hair, buns or braids (similar to hairstyles).
-More" cosmetics: There is a new trend in the cosmetics market this year: cosmetic innovations are emerging. These new products can be used for a variety of looks and occasions.
-Blue care cosmetics: In June and July 2021, many beauty companies launched a new generation of blue care cosmetics.
-Sunscreen innovations: In the past few years, sunscreen products have been touted as one of the cosmetics that won't age and keep you young.
-More" skin care products: In the past two years, the beauty industry has discovered many new products and formulations that can brighten and moisturize the skin; they can also be used for skin care on other areas of the face, such as the lips and neck.
More" facial treatments: Compared to 2018, we can see many beauty companies offering more facial treatments, including anti-aging and restorative makeup, pre or post-makeup products, and other types of products such as sun protection.
-Innovations in sun and UV protection cosmetics: many beauty companies now offer a range of sun protection or whitening, antioxidant and barrier cosmetics, either before or after makeup; for example, L'Oreal has launched a new range of sun protection cosmetics; Shiseido has launched a new generation of UV protection masks and lipsticks; Estée Lauder has launched the first whitening sunscreen, UV-protective lipstick and makeup primer.