Fruit Beer Market Overview

According to the reports, the global fruit beer market is expected to increase at a CAGR of 4.58 per cent during the projected period. Fruit is used as a flavouring agent in fruit beers, including hops and malt as primary components. Fruit beer's fruity scent is determined by the type of fruit utilised in its creation and, thus, the technique employed in its manufacture.

Fruit beer refers to beer that has been spoiled with a fruit drink. Fruit beers are predicted to rise in popularity due to a variety of factors, including an expanding global craft beer industry and a widening range of customer preferences. In addition, there has been an improvement in the levels of craft beer, as well as the number of microbrews. The brewing process determines fruit beer's taste and fragrance and the fruits used to flavour it. Growing demand is also aided by a trend toward creative and expensive brews.

The COVID-19 illness outbreak has hit fruit beers. Consequently, the market price was greatly impacted by the border shutdown in various nations. On the other hand, the shutdowns severely hampered the large-scale production of fruit beers and other goods with flavourings, limiting their commercial potential.

Competitive Landscape

The global Fruit Beer market demand appears to be fiercely competitive and fragmented with many well-established players having the global presence. Brand reinforcement, mergers acquisitions, and innovation remain the popular trends for the key players in the market.

Key Players:

Some of the eminent leaders of the market include New Belgium Brewing Company (U.S.), Joseph James Brewing Company, Inc.(U.S.), Brewery Ommegang (U.S.), Lindemans Brewery (Belgium), All Saints Brewing Company (U.S.), Lost Coast Brewery (U.S.), Shipyard Brewing Company (U.S.), and Magic Hat Brewing Company (U.S.).

Market Segmentation

The worldwide fruit beer market report is segmented according to taste, marketing, and geographic location. The market is split according to taste, with apricot, peach, cherry, raspberry, apple, and other fruits being the most popular. However, the raspberry flavour is expected to be the most popular flavour available during the projected period.

On the basis of marketing, the market is classified into two types of distribution channels: store-based distribution channels and non-store-based distribution channels. Markets, bars, chain stores, and diners are all classed as store-based, but e-commerce websites are categorised as non-store-based, as does the internet.  

Regional Classification

In 2019, Europe had a 40.0 percent fruit beer market share. In nations like France and the United Kingdom, where there are many craft breweries and a growing market for non-alcoholic drinks, development in the local sector is projected to be good. Moreover, as a highly prized, long-standing business in Europe, beer-making will likely open up new opportunities for foreign investors.

Due to the rising demand for beer in nations such As China, India, and Japan, the fruit beer market trend is predicted to rise at a CAGR of 6.3 percent in the Asia Pacific region during the projection period. Furthermore, alcohol-free beer consumption is predicted to rise in the future due to growing public knowledge of alcohol's detrimental health consequences. Furthermore, additional opportunities for fruit beer are likely to open up due to changes in eating patterns and the rising tendency of socialising at pubs, bars, and liquor bars in China and India.

Industry News

Millers Coors created a new variety of natural, lighter fruit beer in October 2018 to capture the interest of the young millennial generation. This low-cost fruit beer motivates consumers to switch from drinking cocktails to trying out new fruit beers on the market.

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