Eyelashes come in various sizes, colours, shapes, and fibres to meet the needs of all users. Furthermore, some players are producing customisable eyelashes that can be changed and used based on the customer's preferences, making the product more versatile. Innovations in the industry are leading to the development of longer-lasting eyelashes that can be worn while sleeping, bathing, or swimming. Changes in the expanding beauty industry have increased the demand for innovative products.
Due to factory lockdowns, global beauty and personal care manufacturers have difficulty obtaining raw materials and manufacturing their products. Eyelashes are a small part of the beauty and personal care industry, and they are occasionally used by people in the case of parties, functions, and other events that are no longer being held due to COVID-19 cases worldwide and a ban on mass gatherings, which has decreased the sales of false eyelashes market outlook.
Market overview:
The false eyelashes market was valued at USD 1,377.28 million in 2020 and is expected to reach USD 1,495.9 million by 2028, growing at a 3.68% CAGR from 2021 to 2028.
Rising disposable income and a growing desire among consumers to improve their physical appearance drive demand for self-grooming products such as false eyelashes. The middle-class population's purchasing habits and living standards rapidly change as per capita disposable income rises. Regarding revenue and adoption, the fashion and entertainment industries have become critical for hair extension products. Social media influence is one of the primary factors driving global demand for false eyelashes. Another advantage contributing to their popularity is that their application does not necessitate the assistance of beauticians or makeup artists. Furthermore, strip false eyelashes are pre-styled and available in various designs for various occasions.
Market segmentation:
The worldwide false eyelashes market is segmented into type, raw material and distribution channels.
By type:
- Regular Lashes
- Decorative Lashes
- Coloured Lashes
- Others
By raw material:
- Synthetic Hair
- Human Hair
- Metal
- Feather
- Other
By distribution channels:
- Offline Retailers
- Malls Hypermarket
- E-commerce
- Others
Regional Analysis:
The North American market is expected to account for the largest revenue share of the global false eyelashes market during the study period, owing to the increasing technical makeup of an industry, which is contributing to an increase in the purchase of false eyelashes in the country. The false eyelashes market in Asia-Pacific is expected to grow fastest during the forecast period, owing to rising awareness of various eye makeup products, particularly customised customised eye makeup products. Furthermore, launching an innovative range of false eyelashes in the region is boosting the market for false eyelashes.
Increasing awareness of changing beauty false eyelashes market share and the availability of new and more efficient products in markets such as India, China, South Korea, and the Philippines, among others, will drive the regional market over the forecast period. Manufacturers of cosmetics and beauty products have created special products to meet the needs of Asian women, particularly East Asians, who have different needs than Caucasian women.
Recent Developments:
- LoveSeen launched a new line of false eyelashes for all ages, ethnicities, eye shapes, and beauty aspirations designed for everyday wear in September 2020.
- May 2020: Iris Smit, a young beauty entrepreneur, invented a 'game-changing' adhesive eyeliner that applies false lashes in seconds after developing an allergic glue reaction.
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