Market Research Future Insights:
Fitness apps are pieces of mobile software made expressly to help people stick to a fitness regimen, including different kinds of physical activity, diet, and health monitoring. Fitness app market growth is fueled by elements like rising usage of sports fitness apps and rising health awareness. Additionally, the market share is impacted by the growing popularity of mobile applications and the demand for wearable fitness equipment. The proliferation of the internet and cutting-edge technologies, together with the impact of media and advertising, all contribute to market expansion. Additionally, evolving lifestyles, rising consumer disposable income, and the accessibility of several health fitness applications are major drivers of the fitness app market.
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Key Players:
Some of the wealthy competitors with sizable fitness app market shares include Samsung Electronics Co. Ltd. (South Korea), Google LLC (US), TomTom International BV (The Netherlands), Nike Inc. (US), Lenovo Group Limited (China), Adidas AG (Germany), Wahoo Fitness (US), Under Armour Inc. (US), Azumio Inc. (US), Grand Apps (US), and Asics Corporation (Japan).
Market Segmentation:
Market segments for fitness apps include kind, platform, device type, and region. Workout and exercise apps, disease management, lifestyle management, nutrition food, medication adherence, and others make up the type segment's sub-segments. The lifestyle management market is divided into apps for meditation and brain training, tracking your period and ovulation, and tracking your sleep. There are three sub-segments within the platform segment namely Windows, iOS, and Android. There are three sub-segments within the device type segment: wearables, tablets, and smartphones.
Type Outlook
- Workout Exercise Apps
- Disease Management
- Lifestyle Management
- Sleep Tracker
- Period Ovulation Tracking
- Nutrition Diet
- Medication Adherence
- Others
- Meditation
- Brain Training Apps
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Platform Outlook
- Android
- iOS
- Windows
Device Type Outlook
- Smartphones
- Tablets
- Wearable Devices
Regional Analysis:
The worldwide fitness app market is presently led by North America, and it will remain in this position throughout the evaluation. Over the next five years, it is expected that the North American fitness app market, which was valued at USD 16.82 billion in 2019, would grow at a CAGR of 28.35%. Due to factors including growing health consciousness and a sizable population of fitness enthusiasts, the region's market share for fitness apps is increasing. The second-largest market share for fitness apps worldwide is held by Europe. The market is developing as a result of several government efforts supporting health and wellness, growing digitization, and the high cost of workout facilities. The industrial expansion of this region is also fueled by rising big player investments and improved Internet connectivity. The UK is the country that generates the most revenue for the region's fitness app market.
Fitness app sales are expected to rise dramatically in Asia-Pacific, where the market is already emerging as a promising one with a 33.46% CAGR. Growing consumer demand for practical solutions supporting a healthier way of life and rising interest in a healthy diet both contribute to an increase in the market size for fitness apps.
The Indian fitness app market is predicted to grow at the fastest CAGR due to expanding government initiatives to improve population health and rising fitness awareness. The nation's high rates of smartphone usage across all age groups and the adoption of wearable fitness technology have produced a significant demand for fitness apps.
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