Market Overview
The cloud business email market is growing continually across the globe. The market growth is driven by better security, reliability, convenience, and support that cloud-based email solutions offer in business environments, including remote work operations. The COVID-19 epidemic has illustrated the importance of cloud computing mandating access to critical information and email communication from anywhere.
Most businesses worldwide are using email to communicate with employees, customers, clients, and vendors to carry out their duties and run a company. Cloud-based email services allow organizations to deploy critical business communication applications with minimal technical support and no burdensome upfront capital costs. As a result, cloud business email is garnering huge prominence across the world.
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Besides, the rising demand for cloud business email from increasing numbers of enterprises worldwide escalates market sales. According to Market Research Future (MRFR), the global Cloud Business Email Market is poised to grow at approximately USD 2.9 BN by 2030, registering a 10.50% CAGR throughout the review period (2022 to 2030). Also, the benefits that cloud email platforms offer influence the growth of the market.
Additionally, the increasing demand from various industry verticals like healthcare, BFSI, manufacturing, IT telecommunication, and others boost the uptake of cloud business email platforms. Also, the increasing need for real-time computing of applications fuels the growth of the cloud business email market. Increasing demand for business analytics and intelligence is another major factor driving the growth of the cloud business email market.
Furthermore, the increasing demand for cloud computing applications, alongside the growing popularity of cloud computing and cloud-based applications, accelerates the development of the cloud business email market.
Cloud Business Email Market – Regional Analysis
North America leads the global cloud business email market. The largest market share is attributed to the presence of major solution providers and advances in email security technologies. Besides, substantial investments by large and small organizations in cloud marketing platform to enhance their business productivity drive the growth of the regional market. The penetration of the Internet and smartphones power the regional market.
Moreover, increasing demand for business analytics and intelligence applications across various industry verticals influences the regional market growth. The vast availability of improved marketing techniques, such as email marketing and increasing numbers of cell phone users, substantiate the regional market’s growth. The North American cloud business email market is projected to retain its dominance throughout the forecast period.
Europe stands second in the global cloud business email market. The market growth is driven by the presence of various notable players and large deployments of cloud email platforms in marketing. Additionally, rising numbers of medium and large enterprises with sizable investments act as significant tailwinds for the region’s market growth.
Furthermore, the high adoption of cloud technologies in email marketing solutions used across the growing number of retailers pushes the regional market growth. The European cloud business email market is predicted to create a substantial revenue pocket during the assessment period.
Asia Pacific cloud business email market is growing rapidly. Factors such as the increasing adoption of email marketing platforms for lead generation drive the regional market’s growth. The rising adoption of AI technology and cloud deployments by large and SMEs to enhance customer experience and operational performance boost the regional market’s development. The APAC cloud business email market is expected to grow at a significant rate during the forecast period.
Cloud Business Email Market – Competitive Analysis
Highly competitive, the cloud business email market appears fragmented due to the presence of several well-established players. Mergers acquisitions, innovation, and brand reinforcement remain prevailing key trends for the leading players as these strategies support their expansion plans. They deliver reliable, leading-edge solutions and services. For which they invest substantially in RD to develop adept technologies and products.
Major Players:
Players leading the cloud business email market include Microsoft Corporation (US), Google, Inc. (US), IBM Corporation (US), NEC Corporation (Japan), Micro Focus International PLC (US), Amazon Web Services (US), J2 Global Inc. (US), Hitachi (Japan), Fujitsu, Ltd. (Japan), and GoDaddy, Inc. (US), among others.
Industry/Innovation/Related News:
November 09, 2020 —- Zix Corporation (the US), a leading provider of cloud email security, productivity, and compliance solutions, announced the acquisition of an industry leader in cloud-based data backup and recovery for business – CloudAlly Ltd. Zix delivers easy-to-use solutions for email encryption data loss prevention and advanced threat protection with unified information archiving, and BYOD mobile security.
The acquisition greatly enhances the Zix suite of solutions and would provide its customers with a robust tool, driving further cloud adoption in their digital transformation journeys.
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