The acoustic vehicle alerting systems (AVAS) market has been gaining momentum in recent years due to the increasing demand for electric and hybrid vehicles. AVAS technology is critical in alerting pedestrians and other road users to the presence of these vehicles, which are almost silent due to the absence of an internal combustion engine.
AVAS systems emit a sound that warns pedestrians of a vehicle's presence, making the roads safer for everyone. The sounds emitted by AVAS systems can vary, but they are designed to be distinguishable from ambient noise and provide a warning signal to pedestrians and other vulnerable road users. The acoustic vehicle alerting systems market was estimated to grow from USD 0.98 billion in 2022 to reach USD 5.81 billion by 2028 at an attractive CAGR of 34.3% during the forecast period.AVAS technology is becoming increasingly important as the number of electric and hybrid vehicles on the road increases.
The AVAS market includes both OEM and aftermarket suppliers. OEMs are major automakers such as Tesla, Nissan, and BMW that design and install AVAS in their electric and hybrid vehicles during the production process. The aftermarket market includes suppliers that offer retrofit solutions to add AVAS to older models or vehicles that were not originally equipped with the technology.
Regulations around the world are also driving the growth of the AVAS market. In the United States, the National Highway Traffic Safety Administration (NHTSA) issued a rule requiring all new electric and hybrid vehicles to be equipped with AVAS by September 2020. The European Union also requires all electric and hybrid vehicles to be equipped with AVAS as of July 2019.
The AVAS market is also seeing innovation in sound design. Some manufacturers are designing unique sounds for their AVAS systems that reflect the brand's identity or provide a more pleasant experience for pedestrians. For example, Audi's e-tron electric SUV features a sound that was developed in collaboration with a symphony orchestra, while Nissan's Leaf features a sound that was inspired by the sound of a spaceship.
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However, the AVAS market faces some challenges as well. Some experts have raised concerns about the potential for sound pollution, as AVAS systems emit sounds that can be heard from a distance. Additionally, the effectiveness of AVAS systems has been called into question, with some studies suggesting that pedestrians may have difficulty recognizing the sounds emitted by AVAS systems.
In conclusion, the acoustic vehicle alerting systems market is a growing industry that is critical for ensuring the safety of pedestrians and other vulnerable road users. With the increasing adoption of electric and hybrid vehicles, the demand for AVAS technology will only continue to grow. However, the industry must also address concerns about sound pollution and the effectiveness of AVAS systems to ensure that they are providing the intended benefits.
