Agents or substances capable of blocking or reducing the noise, vibrations, and harshness (NVH) originating from automobile parts, such as brake and accelerator pedals, engine boxes, armrests, and steering wheels, are known as automotive NVH materials. NVH is usually sensed at the engine box, steering wheel, armrests, pedals, and floor of the vehicle. At present, bio-based-polyurethane is gaining traction as an NVH material due to the surging focus of the automobile industry on pollution control and environment preservation.

Currently, NVH material manufacturers, such as Exxon Mobil Corporation, DowDuPont Inc., Sumitomo Chemical Company Ltd., Borgers SE Co. KGaA, BASF SE, Huntsman Corporation, Mitsui Chemicals Inc., Covestro AG, Lanxess AG, and 3M Company, are providing rubber, cork, felt, foam, metal sheets, resins, fiberglass, and polyvinyl chloride (PVC) to automakers. The automobile industry prefers rubber over other NVH materials as it exhibits vibration damping and noise absorption properties owing to its high consistency and density.

The application segment of the automotive NVH materials market is classified into insulation, vibration damping, and sound absorption. Under this segment, the sound absorption category is expected to demonstrate the fastest growth throughout the forecast period due to the soaring number of complaints of unwanted noise from vehicle parts. For instance, according to the European Union (EU), approximately 40% of the EU populace is exposed to road traffic noise at levels exceeding 55 decibels.

In contemporary times, automakers have been integrating the highest volume of NVH materials in passenger cars due to the increasing compliance with the stringent vehicle safety regulations. Governments across the world are implementing strict laws to develop safer and quieter cars. Thus, the burgeoning demand for passenger cars will augment the usage of such substances globally. Additionally, automobile manufacturers incorporate such materials in heavy commercial vehicles (HCVs) and light commercial vehicles (LCVs).

Whereas, North America held the second position in the market in 2017 owing to the soaring disposable income of people and mounting investments being made in the automotive sector of the region. Automobile manufacturers in this region are largely focusing on improving the overall ride quality and reducing NVH.

Therefore, the booming demand for lightweight vehicles and rising focus of automakers on reducing cabin sounds, engine vibrations, and suspension feedback of vehicles will create a huge requirement for NVH materials.

Browse Full Report Automotive NVH Materials Market Potential Growth, Share, Demand Analysis of Key Players