Global Shampoo Market Overview:
Shampoo is a primary product in the hair care category. The major functions of the shampoo include removing oil from the scalp, cleaning the dirt, dandruff, etc. The global Shampoo Market has witnessed massive growth in recent years owing to the factors such as growing focus on offering innovative products, grooming and longer hair lengths of men, maintenance of healthy, shiny, and stronger hair, and the growing number of hair trends. However, the growth of the shampoo market is likely to be impeded by the increasing awareness about home remedies, growing awareness regarding the side effects of chemicals used, and surgical solutions.
The Shampoo Market Size was valued at USD 29.38 billion in 2020. The MRFR report projects that the global shampoo market will likely acquire a size of over USD 37.92 billion by the end of 2028 while flouring at a robust CAGR of over 3.4% during the forecasted era.
Regional Analysis:
The global shampoo market is studied across four major regions, including North America, Asia-Pacific, Europe, and the rest of the world.
The MRFR report suggests that the global shampoo market is likely to dominate the Asia-Pacific region over the forecasted era. Growing population across the region is the primary aspect propelling the regional market’s growth. As per the National Commission on Population, China and India are likely to grow rapidly by 2050, and at present, India’s fertility rate is over 2.303 children per woman. As the maximum population across the region has black hair, products offering solutions for hair greying have the maximum demand. The production of pocket-friendly sachets by leading market players across the region will likely propel the regional shampoo market’s growth over the review era.
The North American regional shampoo market is projected to register the highest growth rate over the forecasted period. The regional shampoo market’s growth is attributed to the rising consumption of the latest innovative personal care products and high disposable incomes. The shampoo industry is considered one of the largest segments in the U.S hair care market.
Furthermore, factors such as lifestyle changes and growing urbanization in countries like Saudi Arabia, South Africa, and Brazil are likely to catalyze the shampoo market’s growth in the Middle East African and South American regions.
Competitive Analysis:
The shampoo market has an intensely competitive landscape with many players spread worldwide. The global Key Shampoo Market Players are making heavy investments in RD activities to launch new products and grow their customer base. The list of leading players in the global shampoo market includes Johnson Johnson Services, Inc (U.S.), Shiseido Company Limited (Japan), Kao Corporation (Japan), Church Dwight Co., Inc. (U.S.), KGaA (Germany), Unilever PLC (U.K.), Beiersdorf AG (Germany), Kimberly-Clark Corporation (U.S.), The Procter Gamble Company (U.S.), Henkel AG Company, L ‘Oreal S.A. (France), and several others.
Segment Analysis:
The global Shampoo Market Overview has been divided into numerous segments based on function, distribution channel, type, and region.
Based on type, the global shampoo market is split into medicated shampoo, children shampoo, cosmetic shampoo, dry shampoo, and others.
Based on function, the shampoo market is divided into dry and damaged hair, daily use, volumizing, anti-dandruff, anti-hair-fall, and others.
The global shampoo market is split into non-store-based and store-based channels based on the distribution channel.
Recent Developments:
- December 2021 -- the high-performance biotech haircare brand, K18, has announced its expansion into mega-retailer Sephora. K18 provides a distinctively scientific style to haircare. K18 provides The K18Peptide™ was developed by using computational models with sequence analogy usually utilized in biotech to the molecular structure of human hair.
- October 2021- Jupiter, a buzzy scalp care brand, is stepping into the luxury retail sale. The brand entered Bergdorf Goodman via the retailer’s new Men’s Self-Care Shop inaugurated in early October. Jupiter launched in June 2020 with a range of six products, including conditioner and shampoo, a scalp brush, hair serum, and a hair mask.
- July 2021- L’Oréal-owned skincare and haircare brand, Garnier, launched Whole Blends Shampoo Bars to the U.S. market developed with zero-plastic and less water packaging.
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