Lebanon's region is ranked 170th on the planet (CIA, 2014). It is smaller than how big is Connecticut, one of many smallest claims in in America. Furthermore, Lebanon is among the few democratic countries in the Middle East region. Regarding its economy, Lebanon is a free industry economy and features a lengthy custom of laissez-faire economics. In addition to its coastal spot on the Western Mediterranean coast, Lebanon is known as while the central 'window' of the Middle East to Europe, North Africa, and the rest of the world. As a result of this, their economy has experienced some really prosperous occasions and was also when called the 'Paris' of the Heart East ahead of the nation's 15 year-long soft civil conflict which finished in 1990.

Also, although Lebanon is little, it is also one of the very varied countries in the world. Christians, Muslims, Druze, and other minority sects are distribute throughout the small nation and also Lebanon's political system is dependant on sectarian energy sharing.

But, that variety had played a vital position in the nation's problems. This diversity was a required problem of the country's sectarian civil conflict and currently plays an important position in their political paralysis, though other facets (mainly foreign) are at fault as well. There is presently no working President and the country's rival political parties hold bickering and preventing as opposed to facilitating the country's development.

More over, Lebanon's area to Israel has managed to get a international policy/proxy battleground for international countries, each applying Lebanon for its selfish ends.The unhappy political facts of the nation have significantly hurt the country's economy. Also, because Lebanon is a service-based economy, this particular segment has taken the biggest hit.

Tourism plays a significant role in the nation's economy. Based on the Lebanese Ministry of Economy Deal (MOET), "Tourism has long been among Lebanon's leading economic sectors" (Economic Research Unit, 2010).Furthermore, The World Vacation Tourism Council estimated that the travel tourism sector in Lebanon contributed over $4 million dollars in 2013 (World Vacation Tourism Council, 2014).

The vacation tourism industry composed about 10% of the economy in 2012 but that share dropped to 9% in 2013 (ibid, p. 14). This is as a result of political situation in the united kingdom in addition to some other factors. Moreover, the number of tourist arrivals in the united states kept decreasing from 2011 to 2013.

Since the tourism industry has been notably floundering in recent years, the space for error becomes really small for corporations in that industry. The political financial situations are blending tourist-related (TR) firms in Lebanon. This means that these corporations are forced to complete more to make up for raising deficits (or decreasing profits) and with fewer resources. There's number telling once the political economic situation in Lebanon may increase especially because the civil conflict in neighboring Syria shows no signals of abating.

There are many ways that Lebanese TR corporations may modify during today such as for instance utilizing downsizing plans and cutting right back on marketing advertising budgets. When financial recessions and hard instances influence firms, the very first points to obtain eliminated are generally advertising budgets. But particularly since TR companies have to do more advertising to replace missing organizations, this might not be a good idea.

One means to fix this dilemma is always to make the most of Social Media Marketing methods given that they charge little to no assets, ideal for the current financial condition in Lebanon. Social media marketing enables TR firms to overcome limitations of restricted costs and reduced business. Issue Statement Throughout the past few years, the good effectation of social media on organization has been extremely high (Kaplan et al., 2010; Stelzner, The Best Freelancer 
; Treem Leonardi, 2012, p. 143; Baker Natural, 2014).

Furthermore, Facebook and Facebook fans of a particular company are significantly prone to recommend and buy from these models than non-fans (Cruz Mendelsohn, 2011). But, we don't require to ensure of social media's impact on company through study studies. For social media marketing users, such as over 30% of the planet, this fact is known. More and more firms are placing Social Press advertising tools within their marketing methods and, in some instances, have actually become a built-in portion of these overall organization strategy.

Normally, one would expect that Lebanese businesses would rapidly adopt Cultural Media Advertising as an integral position within their overall advertising methods but this is simply not the case. In regards to the Heart East and especially Lebanon, the location is much behind the West in social media usage. Not just that, when it comes to firms active in the tourism market, there is significantly room for growth. Little investment in technology is keeping tourist corporations away from maximizing marketing options written by cultural media.The Lebanese tourism business isn't taking advantage of social networking advertising techniques actually although the benefits of doing so are apparent. That gift ideas a great issue specially since the economy is dealing with a very hard time.