Google AdWords is a platform where you can create text and banner ads. They display on websites through the AdSense network. Google AdWords allows you to upload your banner ads and create campaigns. If you're just starting out, Google offers a free banner-creation tool called Display Ad Builder. This tool can help you create your first ad, allowing you to test the design before you spend any money.

The pricing of Google banner ads is similar to that of Google text ads. You can set a low or high bid and use cost-per-click or cost-per-thousand-impressions. Cost-per-click and cost-per-thousand-advertising flags  bidding start at $0.01 per click and can go up to $100 per thousand impressions. Once you've decided on the cost-per-click or cost-per-thousand-impressions strategy, create multiple versions of your ads.

You can use several different types of images and creatives in Google's AdWords campaign. There are nine standard sizes that you can use to upload your banner ads, including mobile leaderboard, square, wide skyscraper, and more. Google AdWords does not allow the use of transparent images, so choose your images carefully. It's best to use one image per ad and choose an attractive one for the main image.

The goal of a banner ad is to catch the attention of the audience. It is visually appealing and often generates additional conversions in the Google Adwords display network. Banner ads can be created with special online tools and graphic editors. The technology has made it possible for anybody to publish an ad on another website. They can also be used on social networking sites, official sites, and more. When placed correctly, banner ads can generate a lot of additional conversions and traffic for a brand.