Market Overview
In 2021, the Indian ayurvedic products market was worth INR 515.5 billion. Looking ahead, the market is expected to reach INR 1,536.9 billion by 2027, representing a 19.78 percent CAGR between 2022 and 2027. With the uncertainties of COVID-19 in mind, the analyst is constantly monitoring and evaluating the pandemic's direct and indirect effects. As a major market contributor, these insights are included in the report.
The rising popularity of natural and organic medicines, as well as their benefits, is a key factor driving the Indian ayurvedic market globally. Consumer preference for ayurvedic products in the country is being driven by factors such as rising health concerns and awareness of the side effects of western medicines. Furthermore, as a result of economic growth and rising incomes, per capita healthcare expenditures have increased significantly in recent years, positively impacting the ayurvedic products market. The ayurvedic product distribution network has significantly improved, making these products more accessible in both urban and rural areas. The Indian government is also encouraging the use of ayurvedic products through public awareness campaigns and subsidies
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Ayurveda is an ancient scientific and healthcare system that has influenced cultures all over the world. Ayurveda diagnoses and treats diseases based on an individual's body type, heartbeat trends, visual appeal, vision, and other factors. The ayurvedic system uses a variety of protocols and treatments to treat ailments, including the use of herbs, plants, exercise, diet, and lifestyle changes. Various segments of ayurvedic healthcare and personal care products are available across the country. Oral care, skincare, make-up, hair care, and fragrances are the different categories in the personal care market. The healthcare market is divided into three categories: ayurvedic nutraceuticals, ayurvedic medicines, and dietary supplements. Companies all over the country are focusing on building innovative ayurvedic medicines and raising consumer awareness.
Major Key Players / Top Ayurveda Companies in India
- Dabur India Ltd. (India)
- The Himalaya Drug Company (India)
- Natreon Inc (U.S.)
- Patanjali Ayurved Limited (India)
- Basic Ayurveda (India)
- Herbal Hills (India)
- Planet Ayurveda (India).
Market Segmentation
BY PRODUCT TYPE
- Healthcare Products
- Personal Care Products
- Skin Care
- Hair Care
- Oral Care
BY DISTRIBUTION CHANNEL
- Supermarkets
- Department Stores
- Drug Stores
- Beauty Salons
- Specialty Stores
- Direct Selling
- Internet Retailing
BY END USER
- Women
- Men
- Babies
BY GEOGRAPHY
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- Italy
- UK
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Regional Classification
Due to their rich tradition of herbal remedies, the Asia Pacific region holds the largest share of the market, led by India, Indonesia, Myanmar, Sri Lanka, and others. India is the biggest market, with a market value of nearly US$ 1200 million. In 2017, India's Ayurvedic drug exports were estimated to be worth around US$ 65 million. Senna and Psyllium are two of Indian Ayurveda's main exports.
Table Of Contents:
- Executive Summary
- Market Introduction
2.1 Definition
2.2 Scope Of The Study
2.2.1 Research Objectives
2.2.2 Assumptions
2.2.3 Limitations
2.3 Markets Structure
2.4 Stakeholders
- Research Methodology
3.1 Research Methods
3.1.1 Primary Research
3.1.2 Secondary Research
3.2 Forecast Model
3.3 Market Size Estimation
TOC will be Continue..
Industry News
- The research team at Zeon Lifesciences has created science-based botanical products with various ayurvedic formulations for cancer prevention and management using a multidirectional approach. In April 2022, the company plans to release its first anti-cancer and pro-immunity product.
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