Forget Internet Marketing, as your firm will only survive with a unique online presence, especially for an international firm with international operations for its products, services, and clients. The website's primary purpose is to attract new customers from scratch and fulfil their needs through the information contained in it. What people will take into consideration is your website's language, not a translation of it. So, when you hire a reliable translation agency to translate your brand's website content, you ensure that potential customers will be impressed by the content available and not be confused by meaningless translations.