Attracting major bidders like Disney Star, Sony, and Zee attracted high bids at this closed auction of media rights is evidence that this event could be financially lucrative.
How the IPL is Changing Women’s Cricket
Since the Indian women's cricket team recently reached semi-finals and finals of international tournaments, it has inspired greater interest in women's sports - leading to the establishment of an inaugural Women's IPL tournament.
Auction of five WIPL teams raised an incredible Rs 4.67 billion for BCCI, or approximately Rs 951 crore per franchise annually to run. This impressive sum indicates the incredible interest shown by premier stakeholders to WIPL's inaugural season.
Women's IPL will give female cricketers an avenue to showcase their talent and compete against the world's finest, while simultaneously nurturing a new generation of female athletes and encouraging young girls to follow their dreams. Furthermore, it will promote gender equality in cricket while breaking down stereotypes about gender roles within its context - further increasing popularity while drawing in more sponsors and broadcasters who invest in this form of competition.
The Future of Women’s Cricket
The 2017 Women's World Cup attracted an astounding global audience of almost one billion. The final was attended by record numbers, making it the most-watched T20 match ever. This event represented a watershed moment for women's cricket and gave rise to its ever-increasing popularity.
Launch of WPL has generated excitement across India. Enticed by huge earnings, girls have taken up cricket at record numbers. The International Cricket Council is visiting schools to introduce youngster to cricket; seeing veterans like Mithali Raj and Harmanpreet Kaur play has inspired many youngster to pursue cricket as a potential career path.
WPL could be a game-changer in women's cricket. The league could make it easier for players to juggle franchise and international cricket, as well as The Hundred format with 100 balls being introduced as further indication of its growth and relevance in women's cricket.
The IPL’s Impact on Women’s Cricket
Women's Indian Premier League has already made billions in profits even before its start date of March, which represents a tremendous success for women's cricket and its expansion as a viewing spectacle and increased profile for female players.
An IPL franchise that already includes men could make sense of expanding its offering with women-specific IPL teams; WPL could serve as an attractive brand extension and draw in new customers while for marketers it provides a unique chance to reach large numbers of female consumers at one event.
What's more, if the best female players can secure sponsorship deals in India (the world's biggest cricket market), their salaries should become closer to those earned by male sports stars through endorsement deals - helping close the gender wage gap and make IPL-sponsored players just as ubiquitous commercially as LeBron James or Steph Curry.
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The Impact of the IPL on Women’s Cricket
As the Women's Premier League (WPL) begins on 4 March, it's exciting to think about its potential impact for women's cricket in India. Beyond money alone, WPL could help mainstream female players into the mainstream discourse of Indian sport; from videos introducing female players through to billboards and TV ads; giving India's female cricketers an opportunity to find their place within a bigger cricket conversation.
At the upcoming WPL player auction next month, top women's players can expect their salaries to reach new heights - this presents Harmanpreet Kaur, Jemimah Rodrigues, and Smriti Mandhana with an opportunity to push for national call-ups.
Marketers believe the WPL could be an excellent platform for brands to demonstrate their support for women's cricket, though they caution that until there is clarity regarding viewership numbers for the league, brands may not commit. Ultimately, success of the WPL depends on its ability to establish itself as an credible and engaging competition.
Carl222 25 w
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